Two is one. One is none. – My Dad, probably a parent or guardian of yours, too…

Part of going on any mission outside the wire in Iraq or Afghanistan was the pre-mission communication brief. Every Soldier heard the same reminder: know the PACE plan—your Primary, Alternate, Contingent, and Emergency methods of communication.
Like so many military acronyms, I’m fairly certain someone came up with the catchy word first and assigned meaning later. We loved our acronyms almost as much as our laminated checklists.
But behind it was a brutally simple idea: redundancy keeps people alive.
When your convoys or patrol elements are spread across kilometers of routes, villages, irrigation ditches, and wadis—and the situation can change in seconds—you don’t rely on one channel and “hope it works.” You build multiple, reliable paths to pass critical information.
- Primary was usually FM radio.
- Alternate might be a GPS-based system with a built-in chat function that reached headquarters no matter how far we’d roamed.
- Contingent included SAT phones, especially when terrain blocked line-of-sight.
- Emergency was often visual signaling—smoke for medevac, panels, whatever would get the job done when all the tech failed.
You could brief an entire PACE plan in less time than it took to spell out the acronym. That’s how you know the system works: simple enough to remember, redundant enough to survive friction.

PACE in Higher Education: Redundancy Isn’t Paranoia—It’s Professionalism
In higher ed—and especially in student development—our communication practices often drift toward the opposite of deliberate redundancy. Too often the unspoken plan is:
“I emailed them. If I don’t hear back… well… I’ll wait. Or maybe call. I guess.”
That’s not a plan. That’s hope.
And hope is not a communication strategy—not when we’re serving students who rely on timely, accurate information about enrollment, aid, advising, or crisis support.
What if we adopted a simplified, civilianized PACE plan to build reliability into daily operations? Something like this:
P: Primary – Email
Email should be reliable, predictable, and treated with professional discipline.
- Priority-labeled emails should receive a same-business-day response, regardless of when they arrive.
- All other emails should be answered within 24 hours (weekends and holidays excluded).
- Anyone out of the office for more than a day should use an automatic reply that includes an alternate contact for time-sensitive matters.
If email fails—or the response window expires—move to the next tier.
A: Alternate – Phone Call
If email doesn’t get results: call.
- Out-of-office voicemail should include who to contact for urgent issues.
- Voicemails should clearly state:
- your name
- why you’re calling
- when you emailed
- when you need a response
- your name
If there’s no callback—or phone communication isn’t possible—escalate to the next tier.
C: Contingent – Text Message
A controlled, professional use of texting can solve simple problems quickly.
- Administrators should have each other’s cell numbers stored and updated.
- Offices should maintain a group-text list for after-hours or inclement-weather notifications.
- Supervisors should maintain contact lists for their teams, and team members should have their supervisor’s number as well.
If texting still doesn’t get the job done, move to the final tier.
E: Emergency – Supervisor Communication
If the mission-critical message still hasn’t been delivered, elevate it.
- Supervisors should foster a culture where quick in-person clarifications are normal, not interruptions.
- Within the PACE model, supervisor engagement becomes the failsafe.
Use this method when:
- prior attempts went unanswered,
- the response is now urgent enough to require immediate attention, or
- every other channel has failed.
This isn’t about tattling or escalating conflict—it’s about preventing operational gaps that negatively impact students and staff.
Why This Matters: Mission Success Looks Different, but the Stakes Are Real
No one in community colleges is dodging IEDs or calling in medevacs. But we are navigating complexity, resource scarcity, shifting policies, and upstream/downstream effects that impact real lives.
When a student misses a scholarship deadline because someone “thought the email would be enough,” we’ve failed our mission. When a department goes days without clarity on a policy because communication drifted, student service suffers.
PACE gives us a framework—not for battle, but for reliability.It prevents the quiet breakdowns that derail enrollment, advising, retention, and campus operations. A communication plan with built-in redundancy isn’t military paranoia.
It’s professionalism, clarity, and respect for the students who rely on us.






